Internet Marketing Is More Work Than Magic

Despite the abundance of information on the topic, too many people still believe that internet marketing is more magic than hard work. Sometimes, I wish it was just magic. Instead, internet marketing is much more about hard work. The truth is that the most effective strategies for getting one's website found are often the most time consuming.

Sure, you can "write great content" but that is really only half the battle. The other half is getting your content to your audience. This is done through the various marketing and publication channels available to the internet marketing.

You can write Shakespeare, but if you can't distribute it, it will remain lost forever. That is why I subscribe to the following mantra, "while content is king, publication is queen". You have to find ways to get your content in front of your target audience and prove that it's link worthy.